"What we're finding in the industry is that people may be cutting back on trips to Europe or expensive trips elsewhere in the country, they're not going to give up what they love to do, so they will perhaps downscale a little bit but they're not going to give up their bike vacations," Books said.
They're not even halfway through the season yet, and so far, there's already been more registrations than total from last year. So far, 62 people have signed up to ride through South Dakota, and none of them have been from the state.
It's a new wave travel concept that's growing in popularity with an experienced Nike Kobe 11 Em White
allocate our money to do this and cut back in a few other areas right now, but compared to going on a cruise or something like that it's still a lot of fun, good exercise and not that expensive," Schultz said.
But even if they aren't immune to the bad economy, cyclists like Craig Schultz are finding ways around it.
"We all have a busy life and we get into a habit from going from point a to point b and not smelling the flowers. On bicycle, you're taking everything in," Jim Books said.
signing up in record numbers.
Some are back for a second time. Nancy Dix and her husband, Bob, made the trip from Florida to see more of the hills after their first tour last summer.
"We started this year a little concerned about the recession and by March, we had doubled the reservations we had from that time last year," Books said.
Dakota Bike Tours President Jim Books founded his 'relaxed adventure' company on that concept three years ago. With his guidance, cyclists spend part of the summer touring the Rushmore State by the power of their own two feet. While it may seem like more work than play, people are Nike Shoes Kobe 6
generation that Books deems his target demographic.
While some may be cutting out luxuries to help save money during these tough economic times, a South Dakota vacation company is having its best year yet. People are traveling from across the country to tour the Black Hills from the view of a bike seat.
"It's something we really love so we Nike Hyperdunk Plus
"We like active vacations. My husband and I are both cyclists and we think it's just a really great way to get familiar with an area Nike Hyperdunk Academy to get to know the people and to see all of the nooks and crannies of an area," Nancy Dix said.
"Our guests, most of them are fifty and over so they have more discretionary income and they're more immune from the recession," Books said.
"We attract people from all over the country. Most of our guests are from out of state and many of them do fly from the east coast, west coast, and down from Florida and Texas," Books said.
It's easy to take the view of the Black Hills for granted when speeding by on four wheels; that's why some tourists are using just two.
Books says that kind of passion for the sport combined with the opportunity to experience the Black Hills in a unique way is what's keeping his business afloat and letting it thrive.
Cycling Through The Recession
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